Google are leaders

Both Amazon and Google are leaders in their respective fields however most don’t know that their core business can be described in one word…data. Discuss how each company has been innovative in their use of data compiled though their websites. Consider customer data, sales patterns, search patterns and location analysis as starting points.

Both Amazon and Google are leaders in their respective fields however most don’t know that their core business can be described in one word…data. Discuss how each company has been innovative in their use of data compiled though their websites. Consider customer data, sales patterns, search patterns and location analysis as starting points.

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