Demonstrates understanding

8 page, 12 font. following the guideline to writting.

Overview 10%

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Identifies the basic problem facing the firm

Clearly identifies underlying strategic factor(s)

Demonstrates understanding of issues in the case and of strategy


Current Conditions and Strategy 15%

States mission as stated or implied in the case where appropriate

Identifies goals and objectives where appropriate

Describes key strategies; gets beyond describing activities to the underlying strategies

Describes current conditions including finances where appropriate

Clearly relates each of the above to the focus issue(s).


Analysis 30%

Addresses main issue(s)

Uses appropriate theories and models; correctly applies models

Provides “value-added” explanation or insights that go beyond description

Uses appropriate data and information from the case

Relates information to USF and supports recommendations

Identifies key environmental factors, competitive conditions, and stakeholders

Identifies key capabilities, competencies, value creating activities, and sources of competitive advantage


Diagnosis 20%

Relates analysis to the conditions in the case

Clearly identifies key factors and conditions

Explains significance of analysis results

Relates analysis to USF

Provides adequate support for Recommendation/Conclusion

analysis SW  OF two by two


Recommendations/Conclusion 15%

Demonstrates that recommendations address basic problem

Demonstrates feasibility of recommendations

Shows that key stakeholder needs are addressed if appropriate

Identifies obstacles that may be encountered

Describes expected outcomes


Grammar and Structure 10%

Writing is clear, persuasive, and grammatically correct

Uses appropriate language for a business report

Uses appropriate terms, topics and “strategy language”

Follows logical sequence; good structure

Correct spelling, punctuation, and grammar

Citations are given in complete standard form where required


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