a function

Question 1

Potential strategic fit is a function of all of the following EXCEPT:

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[removed] A. firm’s strengths
[removed] B. firm’s resources
[removed] C. brand personalities
[removed] D. product prices

Question 2

What are two perspectives a business can use in assessing each segment’s attractiveness in terms of its potential for targeting?

[removed] A. profitability and marketability
[removed] B. profitability and strategic fit
[removed] C. marketability and strategic fit
[removed] D. marketability and positioning

Question 3

A company tries to serve the segments whose needs match their _______, and in doing so hope to make very happy and loyal customers who will be very profitable.

[removed] A. abilities to deliver/delight
[removed] B. Opportunities
[removed] C. financial resources
[removed] D. Targets

Question 4

Fiat Chrysler is developing a marketing strategy for a new hybrid car and just discovered that their biggest competitor is launching a very similar product at almost exactly the same time.  In a SWOT analysis, the competitor’s product would be a (n) _____.

[removed] A. Strength
[removed] B. Weakness
[removed] C. Opportunity
[removed] D. Threat

Question 5

A form of comparative analysis where customers show their opinions of another firm’s strengths vis-à-vis their competitors is a ______.

[removed] A. perceptual map
[removed] B. SWOT analysis
[removed] C. conjoint analysis
[removed] D. target comparison

Question 6

Which branding approach provides stronger financial outcomes to the company?

[removed] A. umbrella approach
[removed] B. house of brands
[removed] C. community branding
[removed] D. marketing approach

Question 7

Companies build associations to their brands through _____.

[removed] A. classical conditioning
[removed] B. operant conditioning
[removed] C. Learning
[removed] D. behavioral studies

Question 8


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