a competitive advantage

Chapter 7 – Question 2:  Define and discuss the four types of innovation.  How might these innovations relate to the industry Life Cycle?

Chapter 7 – Question 3:  As a manager of a company relying on innovation for sustaining a competitive advantage, would you prefer an open innovation organization or a closed innovation organization?  Discuss.  (Be sure to define the terms.)

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Chapter 8 – Question 4:  Discuss the “make” versus “buy” decisions firms often are forced to make.  (Define the terms.)

Chapter 8 – Question 5:  What is vertical integration?  Discuss to include the benefits, risks, possible alternatives, relationship to company value chain.

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