Market Responsibility in Practice Report

Your task is to choose, after careful thought and some initial research, one of the following markets, provide a brief overview of the market, then identify a key issue of ethical concern and, with reference to theories and concepts studied in the module, discuss the responsibility and response of different stakeholders in the market to this issue. ·         Supermarkets ·         Computer games ·         Fast food restaurants ·         Cosmetics ·         Online gambling ·         Alcohol brands ·         Soft drinks  ·         Fashion retail  Note: In considering the ethical issues, think about the marketing strategies and tactics used in this market and the wider social, environmental, supplier, and manufacturer and consumer concerns as a starting point. A number of these issues will be introduced during class and you will learn more about them in your reading. You will be expected to demonstrate some broad reading about your chosen market and the ethical issue identified, using objective sources. For example, use quality newspapers, business and market sector press, industry reports, and consumer market reports such as business research and academic sources, rather than relying on (often biased) company or pressure group websites. Harvard referencing should be used. (see your business school referencing guide for details). We expect reports to be presented, written, structured and referenced to a good standard. Individual reports should be submitted via Turnitin by the end of Thursday, January 18, 2018 so start thinking soon about your market and possible marketing ethics issue and begin work on the background reading on your topic as soon as possible. If you are unsure about any aspect of what is required, speak to your seminar tutor at any stage. Marking Guide for the Report (please see appendix for full assessment criteria). Marking Guide for the Report % of marks available Clear overview of the market and identification of a relevant ethical issue 20% Understanding of the ethical issue and discussion of roles and responsibility of different stakeholders 20% Assessment of the response of different organisations within the market to your chosen issue 30% Breadth, relevance and appropriate use of a range of sources 20% High quality written communication, presentation and structure 10%     Assignment 1 Assessment Criteria     A+ (80-100) A/A- (70-79) B+/- (60-69) C+/- (50-59) D+/- (40-49) E+/- (30-39) F +/F (10-29) F-(0-9) Overview Clear Overview of the market and identification of a relevant ethical issue 20% Outstanding overview of the market with different, interesting factors discussed, exceptional range of sources, well used, with good rationale for their use. Clear link to the ethical issue with outstanding rationale, clearly evidenced by the literature. Excellent overview of the market excellent understanding of the different brands and their market positions and consumer trends, threats and opportunities for the future. Good discussion of range of factors with excellent range of sources from different types of literature and authors, well used for different purposes, with good rationale for their use. Clear link to the ethical issue with clear rationale shown. Very good overview of the market showing clear understanding of the different brands and their market positions, consumer trends, threats and opportunities for the future. Good discussion of range of factors with a range of sources from different types of literature and authors, well used for different purposes, used to underpin different points made. Clear link to the ethical issue with clear rationale shown. Competent overview of the market and position of different brands within the market with a range of information presented. Some different sources used, although relies on a limited number of sources and not clear rationale for different sources’ use. Overview does link to the ethical issue but little rationale shown. Adequate overview of the market but limited discussion of different brands . Basic sources of literature used and not clearly discussed and used to justify points made. Identification of an ethical issue but no clear link to the market overview. Weak overview of the market with only limited understanding shown of different factors comprising a market overview and inadequate range and use of literature sources. No link between ethical issue and market overview. Unsatisfactory overview of the market with very limited understanding shown of different factors comprising a market overview and very limited / no objective sources of information used. No clear ethical issue identified. Unsatisfactory overview of the market with no understanding shown of different factors comprising a market overview and no objectives sources used. No ethical issue identified. Ethical Issue Understanding of the ethical issue and discussion of roles and responsibility of different stakeholders 20% Outstanding display of understanding of the ethical issue with relevant theories and concepts discussed and excellent depth of knowledge shown  Outstanding consideration and review of the roles and responsibilities of stakeholders with excellent range of stakeholders discussed and good use of objective sources to discuss their responsibilities. Excellent  display of understanding of the ethical issue with relevant theories and concepts discussed and good depth of knowledge shown  Excellent consideration and review of the roles and responsibilities of stakeholders with good range of stakeholders discussed and use of objective sources to discuss their responsibilities and consideration of roles in different organisational structures. Very good understanding of the ethical issue, with good use and understanding of the theories and concepts of marketing / business ethics shown.  A good level of research undertaken. Very good consideration of a range of stakeholders and their roles and responsibilities, with examples shown from different brands in the market. No significant errors or misunderstanding shown. Sound understanding of the ethical issue, with limited use of theories and concepts of marketing / business ethics shown.  Limited amount of research undertaken. demonstrated. Consideration of a range of stakeholders and their roles and responsibilities, with some discussion of differences among different brands in the market.  No significant errors shown. An adequate but basic understanding of the ethical issue, with lack of or weak understanding of the theories an and concepts of marketing / business ethics shown, with only basic level of research shown.  Consideration of a limited number of stakeholders and their roles and responsibilities without good level of discussion or analysis of different sources and perspectives.  Some minor errors or misunderstanding shown. An unsatisfactory understanding of the ethical issue, with limited understanding of the theories and concepts of marketing / business ethics shown, with minimal research shown. Stakeholder types and their roles not sufficiently discussed and limited understanding of different roles and responsibilities. Some significant errors or omissions. An unsatisfactory understanding of the ethical issue, with limited understanding of the theories an and concepts of marketing / business ethics shown, with minimal research shown. Stakeholder types and their roles not sufficiently discussed and limited understanding of different roles and responsibilities. Some significant errors or omissions. An unsatisfactory understanding of the ethical issue, with no understanding of the theories an and concepts of marketing / business ethics shown, with minimal research shown. Stakeholder types and their roles not discussed, no understanding of different roles and responsibilities. Many serious errors or omissions.   Assessment Assessment of the response of different organisations within the market to your chosen issue 30% Outstanding assessment of the response of different organisations, using complex theories, models and concepts from academic and business / marketing literature to determine ‘good’ and ‘bad’ practice, with excellent synthesis of the information to form balanced argument for the conclusions made. Excellent assessment of the response of different organisations, using different theories, models and concepts from academic and business / marketing literature to determine ‘good’ and ‘bad’ practice, with good synthesis of the information to form solid conclusions. Very good assessment of the response of different organisations, using concepts and theory / models from a range of  literature sources  to determine ‘good’ and ‘bad’ practice, with good synthesis of the information to form balanced, research-informed conclusions. A competent assessment of the response of different organisations, with some reference to concepts and theory / models from course materials and some additional literature to determine ‘good’ and ‘bad’ practice, some synthesis of the information shown, leading to a sound conclusion. A adequate but basic assessment of the response of different organisations, with limited reference to concepts and theory / models from a the course materials or wider literature to determine ‘good’ and ‘bad’ practice, little evidence of synthesis of information and a basic conclusion, with little link to the research. Some elements of the task missing or some inaccuracies / misunderstandings. A weak assessment of the response of different organisations, that does not fully answer the brief, with limited or no reference to concepts and theory / models from a the course materials or wider literature to determine ‘good’ and ‘bad’ practice, very little evidence of synthesis of information and a basic or no conclusion, very descriptive rather than analytical. Elements missing / some inaccuracies. Does not offer a full assessment of the response of different organisations, only offers some description and no reference to concepts and theory / models from a the course materials or wider literature to determine ‘good’ and ‘bad’ practice, no synthesis of information and no conclusions drawn. Some elements of the task missing and / or  some significant inaccuracies / misunderstandings. Does not offer an assessment of the response of different organisations, only basic description of some practices., with no link to course materials or research and no conclusion made. Many elements of the task missing and significant inaccuracies / misunderstandings. Sources Breadth, relevance and appropriate use of a range of sources 20% Outstanding sources used, appropriate to the points being made, with interesting, relevant choice of literature reviewed and discussed. Wide range of sources including academic, business and quality consumer sources. Exceptional referencing and acknowledgement of sources consistent throughout.  ibliography is exemplary Excellent of sources used, appropriate to the points being made, with excellent, relevant choice of literature reviewed and discussed. Wide range of sources including academic, business and quality consumer sources. Exceptional referencing and acknowledgement of sources consistent throughout.  Excellent bibliography. Very good sources used, appropriate to the points being made, with relevant choice of literature reviewed and discussed. Wide range of sources including academic, business and quality consumer sources. Very good, consistent referencing with no significant inaccuracies or omissions. Good bibliography. Sound use of a variety of sources, although not always relevant choice of sources. Limited range, with over-reliance on small number of sources, not always including academic, business and quality consumer sources. Competent referencing and acknowledgement of sources, with some minor errors or omissions. Sound bibliography. Variety and use of sources is barely adequate.  Very limited range with over-reliance on one or two sources. Some significant referencing errors and or omissions. Bibliography barely adequate. Inadequate variety and use of sources. Sources limited and inappropriate to business report. Many significant referencing errors and or omissions. Inadequate bibliography Unsatisfactory variety and use of sources.  Many significant referencing errors and or omissions. Bibliography unsatisfactory. Does not meet the requirements of the brief as objective sources not used or referenced. Communication High quality written communication, presentation and structure. 10% The structure and presentation is outstanding, well structured and coherent and forms a well argued, logical report, that is easy to read. Layout and use of visuals, graphs and charts add impact. Language is sophisticated. No spelling or grammar errors. Word count is adhered to. The structure and presentation is outstanding, well structured and coherent and forms a well argued, logical report, that is easy to read. Layout & use of visuals, graphs &charts add impact. Language sophisticated. No errors. The structure and presentation is excellent  it is clear, well structured and coherent and forms a well argued, logical report, that is easy to read. Layout and use of visuals, graphs and charts add impact. few errors errors. Word count  adhered to. The structure and presentation is sound. It may lack clarity and ease of reading in places. May be minor spelling or grammar errors. Word count adhered to. The structure and presentation is adequate but the work may lack clarity and provide easy reading.  It may be disorganised and/or poorly structured in places. Some spelling or grammar errors. May be some aberrations from the word count. The structure and presentation barely meets the standards for this level.  It is disorganised and/or poorly structured in places.  Many spelling or grammar errors. May be some significant aberrations from the word count. The structure and presentation does not adequately meet the standards for this level.  It is disorganised and/or poorly structured. Not proof read. Significant spelling or grammar errors. May be some significant aberrations from the word count. Does not meet the requirements of the brief as objective sources not used or referenced.

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