Internal Analysis

Write a 4–6-page objective review of the internal strengths and weaknesses of your selected firm that the firm’s leaders can use to plan for the future direction of the organization.As a business professional, you may need to create executive briefing reports. Such reports are likely to focus on such topics as: how a firm leverages its resources and capabilities to execute the business strategy; the effectiveness of the organizational structure and management system; or ethical dilemmas and governance issues. This assessment allows you to practice creating an executive briefing report on these topics in relation to a specific firm.By successfully completing this assessment, you will demonstrate your proficiency in the following course competencies and assessment criteria: Competency 1: Apply strategic theories, models, and best practices to understand and explain an organization’s strategy. Explain possible ethical dilemmas and governance issues.Competency 2: Analyze the fit of the internal elements (resources, capabilities, goals, structures, systems, and values) with the organizational strategy. Evaluate how the selected firm leverages its resources and capabilities to execute the business strategy.Evaluate the effectiveness of the organizational structure and management system design.Competency 4: Communicate in a manner that is professional and consistent with expectations for members of the business professions. Write coherently to support a central idea (in appropriate APA format) with correct grammar, usage, and mechanics as expected of a business professional. Competency Map   Context In this assessment, you will continue your analysis of firm resources, capabilities, and core competencies, as well as the strategic fit of the firm’s goals and values with its strategy. You will also dive deeper into the nature and sources of competitive advantage and the basis of the firm’s business strategy. In addition to appreciating the importance of the organization structure and management systems in sustaining a competitive advantage, you will learn how the value chain can be a valuable analysis tool for assessing organizational capabilities as well as sources of competitive advantage. The value chain is also a value model in analyzing outsourcing opportunities that might be available to the organization. Further, you will gain a valuable perspective on the emergence of competitive advantage, as well as how imitation from competitors can diminish the potential to sustain competitive advantage. Questions to Consider As you prepare to complete this assessment, you may want to think about other related issues to deepen your understanding or broaden your viewpoint. You are encouraged to consider the questions below and discuss them with a fellow learner, a work associate, an interested friend, or a member of your professional community. Note that these questions are for your own development and exploration and do not need to be completed or submitted as part of your assessment. Why might it be difficult for an organization to honestly assess its strengths and weaknesses?How might you, taking the role of strategy analyst, go about gathering information on an organization’s strengths and weaknesses?What are some ways that you could best gather factual and non-biased information?Who or what functional areas would have to provide input regarding an organization’s strengths or weaknesses? Resources  Required Resources Use the Assessment 3 Executive Briefing Report Template [DOC] to complete the assessment. Suggested Resources The resources provided here are optional. You may use other resources of your choice to prepare for this assessment; however, you will need to ensure that they are appropriate, credible, and valid. The MBA-FP6024 – Organizational Strategy Library Guide can help direct your research, and the Supplemental Resources and Research Resources, both linked from the left navigation menu in your courseroom, provide additional resources to help support you. Capella Resources Click the link provided for more background on your selected firm:  Firm Research Information [DOC]. Capella University Library Resources The following e-books or articles from the Capella University library are linked directly in this course. Barney, J. (1991). Firm resources and sustained competitive advantage. Journal of Management, 17(1), 99.Peteraf, M. A. (1993). The cornerstones of competitive advantage: A resource-based view. Strategic Management Journal, 14(3), 179-191. Harvard Business Review Articles The following readings are available from the Harvard Business Review. Search for the article by following the instructions in the Library Guide: Christensen, C. M., & Bever, D. (2014). The capitalist’s dilemma. Harvard Business Review, 92(6), 60–68.Christensen, C. M., Raynor, M., & McDonald, R. (2015). What is disruptive innovation? Harvard Business Review, 93(12), 44–53.Hamel, G., & Prahalad, C. K. (2005). Strategic intent. Harvard Business Review, 83(7/8), 148–161.Kim, W. C., & Mauborgne, R. (2004). Blue ocean strategy. Harvard Business Review, 82(10), 76–84.Martin, R. (2002). The virtue matrix: Calculating the return on corporate responsibility. Harvard Business Review, 80(3), 68–75.Pisano, G. P., & Shih, W. C. (2012). Does America really need manufacturing? Harvard Business Review, 90(3), 94–102.Porter, M. E. (1990). The competitive advantage of nations. Harvard Business Review, 68(2), 73–93.Porter, M. E. (1996). What is strategy? Harvard Business Review, 76(1), 61–78.Porter, M. E. (2008). The five competitive forces that shape strategy. Harvard Business Review, 86(1), 78–93.Porter, M. E., & Kramer, M. R. (2006). Strategy and society: The link between competitive advantage and corporate social responsibility. Harvard Business Review, 84(12), 78–92.Porter, M. E., & Kramer, M. R. (2011). Creating shared value. Harvard Business Review, 89(1/2), 62–77.Prahalad, C. K., & Hamel, G. (1990). The core competence of the corporation. Harvard Business Review, 68(3), 79–91. Bookstore Resources The following resources are available for purchase from the Capella University Bookstore. Grant, R. M., & Jordan, J. (2015). Foundations of strategy. West Sussex, UK: John Wiley and Sons. Chapter 4, ‘The Nature and Sources of Competitive Advantage.’Assessment Instructions Overview The vice president of strategy for your selected firm (Ford, Proctor and Gamble, Virgin Group, Walgreen’s, or another firm you have selected) has asked you to prepare an objective review of the internal strengths and weaknesses of the firm. Your leaders are hoping to use this understanding to plan for the future direction of the organization. Preparation Use the Capella University Library, the Internet, or resources provided in the Firm Research Information document (in the Suggested Resources) to find at least four current, scholarly, or professional resources that provide the information you need for this assessment. Requirements Prepare a 4–6-page executive briefing report identifying not only internal strengths and weaknesses, but also a rationale that addresses why your analysis pointed to a particular strength or a weakness. Also be sure to focus on strategic elements (capabilities) of the firm and on how the strategic elements fit into the strategic position of the company. Use the Executive Briefing Report template available in the Required Resources. Use headings and subheadings to help organize the key points of your 4–6-page executive briefing report and include the following: Evaluate how the selected firm leverages its resources and capabilities to execute the business strategy. Are the firm’s capabilities found in its functions or the value chain, or both? Does the strategy give coherence to decisions about allocation of resources?Evaluate the effectiveness of the organizational structure and management system design. Include the firm’s ability to support the key resources and capabilities that execute the business strategy. Is the organizational structure suited for the particular tasks and particular business environment of the firm?Explain possible ethical dilemmas and governance issues. These issues may include shareholders and stakeholders, distribution of excess profits, and top management’s pay. Use clear headings and subheadings to organize the key points of your report. Your report should be clearly written and communicate effectively to organizational leadership; use correct grammar, spelling and mechanics as expected of a business professional. Cite and reference all sources using current APA style. Additional Requirements References: Support your executive briefing report with at least four academic resources from the Capella University Library.APA Style: Use proper APA style for all citations and references.Length: The body of the report must be 4–6 double-spaced, typed pages, not including the references list.Written communication: Demonstrate graduate-level writing skills through accurate communication of thoughts that convey the overall goals of the analysis and do not detract from the message. Font: Times New Roman, 12 point.

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