Statistics

You have the following information: Campaign 1 Response Rates (%) Campaign 2 Response Rates (%) Mailing A 1.4 1.2 Mailing B 0.9 0.5 Mailing C 0.4 1.0 Mailing D 5.3 0.7 Mailing E 1.1 0.6 In a Microsoft Word document, respond to the following: Compute the measures of central tendency and dispersion for Campaign 1 and Campaign 2. When describing the average response rate for each campaign, identify which measure of central tendency you would use and why. Compare the variability in the response rates of the two campaigns. As a decision maker, what conclusions would you draw on the basis of that comparison? Identify which of the two campaigns delivered better results in terms of response rates and why. Identify the questions you would ask regarding the above-detailed response rates.

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