mkt 571 asssignment

Marketing communications are critical to generating awareness and trial of your new product. What are the top four avenues of communication, e.g., TV, newspapers, etc. are you recommending and why? Also, sales promotion activities are used to complement advertising and personal selling efforts. What sales promotion programs, such as coupons, sampling, etc. do you plan on implementing to gain initial trial for your new product? 3-4 pages

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