Identify which type of business unit strategy to be used by your organization

Final Project Part I Complete the Marketing Plan Exercises at the end of each assigned chapter. These exercises will be the building blocks for your final project, a marketing plan. You will do each exercise on the same enterprise. Your enterprise strategy may be: 1) real, emerging, or imaginary; 2) product or service oriented; and 3) for profit or non-profit. The target market may be anywhere in the life cycle from innovation to maturity. Read each Marketing Plan Exercise description in its entirety, below is a brief description of what is required. Chapter 1: Outline: New Product Marketing Plan Chapter 2: Organizational mission statement Chapter 3: Identify which type of business unit strategy to be used by your organization.

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