Bellona Fashions, Inc. – Double Agent Shoe

Company site: http://doubleagentshoes.com/store/content/4-about-usConduct an internal and external environmental analysis for your proposed business.Create a SWOTT table summarizing your findings. Your environmental analysis should take into account, at a minimum, the following factors. From the lists below, your SWOTT should identify at least, if not more, three primary strengths, three weaknesses, three opportunities, and three threats or trends.External forces and trends considerations:  ·  Legal and regulatory ·  Global ·  Economic ·  Technological ·  Innovation ·  Social ·  Environmental ·  Competitive analysis Internal forces and trends considerations:  ·  Strategy ·  Structures ·  Processes and systems ·  Resources ·  Goals ·  Strategic capabilities ·  Culture ·  Technologies ·  Innovations ·  Intellectual property ·  Leadership Write a 1,400-1,750-word synopsis in which you analyze at least seven of the forces from the lists above. Your analysis must include the following: o  Include economic as well as legal and regulatory forces and trends. o  Critique how well the organization adapts to change o  Analyze the supply chain operations of the organization. o  Identify issues and/or opportunities: o  Identify the major issues and or opportunities that the company faces based on your analysis above. o  Generate a hypothesis surrounding the issues and research questions to use for conducting analysis. . Identify the circumstances surrounding each issue; classify the circumstances; attribute the importance of each classification; and test the accuracy of the importance for each classification.

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