Explain the semiotic method

Answer the following questions completely on Semiotic

Before reading pages 1-19 (pages 1-18 in the 10th Edition), review the questions below so you will have an idea of what to highlight/underline in your book.

Some might require a simple phrase for a complete answer

, while others might require a sentence or two or three. All of these questions can be answered from the reading, but it may take careful reading and re-reading to understand them completely.

  1. Explain the semiotic method.
  2. Explain Denotation and Connotation as they relate to reading popular cultural signs.
  3. What connotative read (from a feminist perspective) does the author suggest is possible for the TV sitcoms of the 1950s and 1960s?
  4. In your own words, explain Abduction as it relates to semiotics.
  5. What does it mean that “cultural signs are usually overdetermined”?
  6. How can the rift between Iron Man and Captain America in the Avengers movies reflect conflicts in recent American society?
  7. Through abductive reasoning, are you trying to prove your argument as fact, or persuade your audience that your argument is valid? What is the difference?
  8. What is another word for mythology that the author suggests?
  9. Briefly discuss a connotative (social/political) interpretation of one of your favorite TV shows or movies (just like the ones discussed for sitcoms in question #4).

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